Business Systems
Systems that make the business easier to run.
IMG × Likeness designs and builds the connected systems serious businesses actually need — from CRMs and portals to inventory, dashboards, and secure access.
What we build
Core capability areas.
Custom CRMs
Relationship and pipeline systems built around how the business actually sells and serves.
Business websites
Fast, owned web presence that connects to intake, content, and operations.
Connected web platforms
Multi-user systems where customers, staff, and partners interact with the same data.
Intake & routing systems
Forms, queues, and assignment that turn requests into accountable next steps.
Owner, client, partner, and proposal portals
Secure, role-based views for the people who need them.
System & information architecture
Clear structure for data, workflows, permissions, and scale.
How we work
Discover → Architect → Build → Operate.
Discover
Map the real workflow, constraints, and decisions before building.
Architect
Design the data model, roles, integrations, and interfaces.
Build
Develop the system with functional milestones and clear ownership.
Operate
Run, monitor, and refine the system as the business changes.
Selected proof